Thought Leadership

ENTERPRISE DATA MANAGEMENT AND ITS CRUCIAL COMPONENTS

Data is crucial for the growth of businesses irrespective of the industries they belong to. A study by the University of Texas revealed that companies couldgain 14.4% in productivity from every employee if they boosted their data usability by just 10%. Large enterprises are only now realizing that they have been sitting on a mountain of

Read More »

THE TOP FOUR BIG DATA JOBS THAT ARE HIGHLY IN DEMAND TODAY

Companies are fast adopting the data-driven strategies to beat the competition and have the upper hand over their competitors. How well a business handles big data is now the main contributing factor to its success. The CTO of CYBRIC, Mike Kail, says that big data will soon turn into overweight data because of the anticipated boom

Read More »

CRUZ STREET DIGITAL: REFOCUS AND REBRAND

“Digital Transformation is application of digital capabilities to processes, products, and assets to improve efficiency, enhance customer value, manage risk, and uncover new monetization opportunities.” The Cruz Street team is excited to announce a rebranding change. Cruz Street Media was originally conceived as a company focused on delivering a broad range of solutions in people based

Read More »

DATA WAREHOUSING PRIMER FOR MARKETERS

UNDERSTANDING DATA WAREHOUSING AND ITS IMPORTANCE FOR A BUSINESS Modern businesses rely on data and data strategies for marketing, establishing brand identities, and gaining/maintaining a competitive edge. A crucial concept in data management is data warehousing. Let’s take a look at what this means and what role it can play for a business. DATA WAREHOUSING

Read More »

LEAD SCORING: A CASE EXAMPLE FOR PREDICTIVE MODELING

Introduction What if you could predict how your customers will respond to your product or service offering with a quantifiably greater level of confidence? Using 1st party data (buyer history, clickstream data, etc.) and 3rd party data (demographics, consumer segmentation attributes etc.) companies are now building powerful predictive modeling and persona segmentation capabilities to better reach their

Read More »

BUSINESS AND CONSUMER DATA ENRICHMENT – HOW TO USE AND CHOOSE

Across the globe businesses, regardless of their size and customer base, are faced with tightening competition, increasingly savvy customers, and—simultaneously—an explosion in the amount of data to manage. C-suite executives find that time is not on their side when it comes to developing strategic solutions to these threats. They also find that overcoming these threats

Read More »

PEOPLE BASED MARKETING

AN ORDERLY WAREHOUSE CREATES VALUABLE DATA ASSETS THE CHALLENGE One of the issues that has faced many SMEs (small & medium sized enterprises) is making sense of a fragmented data strategy where many operational data systems and integration layers exist. Often no fault of their own many organizations have built operational data systems that helped

Read More »

DATA SCIENCE ON DEMAND: CRUZ STREET, AMAZON QUICKSIGHT, & THE MYCDO PLATFORM

Importance of cloud-based data science & business intelligence for companies looking to understand their customers and data. Cloud Hosted Data Science Will Transform Businesses More Quickly in 2019 One of the foremost benefits of adopting a cloud-based data science & BI solution is that it’s inherent ability to enable a self-service model, allowing the user

Read More »