Cruz Street

Services

From raw data to dashboards, AI, and the software around it.

Five capabilities, one accountable partner. We lead with the business outcome, then build the data foundation, analytics, models, and applications to get you there.

01

Data Engineering

The problem

Your data lives in disconnected systems — CRM, product, finance, ad platforms — with no single, trusted source to build on.

What we do

We design and build the foundation: data lakes and warehouses, ingestion pipelines, and the API and integration layer that keeps everything in sync.

What this includes

  • Data lake & warehouse architecture
  • Ingestion & transformation pipelines (ETL/ELT)
  • API and system-of-record integration
  • Data quality, governance, and lineage

Outcomes

One trusted, queryable foundation — so every dashboard, model, and application downstream is working from the same truth.

02

Analytics & BI

The problem

Reporting shows activity, not impact. Leaders can't connect spend to acquisition, retention, or revenue — and self-service never quite arrives.

What we do

We turn your data foundation into dashboards people actually use — including custom BI portals and branded, embedded analytics inside your own product.

What this includes

  • Amazon QuickSight consulting & implementation
  • Custom BI portals & self-service dashboards
  • Embedded, branded analytics for your product
  • KPI & outcome modeling tied to the business

Outcomes

Decision-ready analytics in the hands of the people who need them — and, where it fits, in the hands of your customers.

03

AI & Data Science

The problem

Everyone wants to use AI. Few have the clean, governed data and the disciplined approach that makes it deliver real value.

What we do

We apply predictive analytics, data science, and AI to specific decisions — built on a foundation we can trust and operate in production.

What this includes

  • Predictive analytics & forecasting
  • Customer acquisition & retention modeling
  • Data enrichment & segmentation
  • Pragmatic, production-grade AI — not demos

Outcomes

Models that inform real decisions: who to acquire, what to prioritize, and where growth is hiding in your data.

04

Enterprise Software Development

The problem

Off-the-shelf tools don't fit how your business runs — so you bend your operations around the software instead of the other way around.

What we do

We build the custom applications, data portals, and internal tools your business needs, engineered to integrate cleanly with your data foundation.

What this includes

  • Custom data portals & internal applications
  • Customer-facing analytics products
  • System integrations & workflow automation
  • Cloud-native, maintainable, documented builds

Outcomes

Software shaped around your operations — not the other way around — and built to grow with you.

05

On-Demand / Fractional Analysts

The problem

You need analytical horsepower, but not a full-time hire — and you don't want to lose months to recruiting for a role you can't yet justify.

What we do

We embed white-glove, human analysts into your team — fractional analytics support that scales up and down with the work in front of you.

What this includes

  • Embedded analysts who learn your business
  • Flexible, fractional engagement models
  • Reporting, analysis, and dashboard support
  • A bridge while you build internal capacity

Outcomes

Senior analytical support, available when you need it — without the cost and lead time of a full-time hire.

Not sure where to start?

Most engagements begin with a single conversation about the outcome you’re after. We’ll map the fastest credible path from there.

Let's Talk