Comparing AWS QuickSight Versus Power BI

Implementing a Business Intelligence (BI) tool empowers an organization to make data-driven decisions, streamline operations, and uncover valuable insights, ultimately driving significant growth and competitive advantage. It enables organizations to enhance data analysis, make informed decisions, and maximize operational efficiency. We’ve created a detailed comparison between AWS QuickSight and Microsoft Power BI, highlighting their strengths […]

Comparing AWS QuickSight Versus Tableau

If you’re looking for a robust and reliable analytics solution for your business that can harness the power of your AWS cloud data, you might be considering options like AWS QuickSight or Tableau. While both platforms offer powerful tools for data analysis, there are some distinct advantages to choosing AWS QuickSight as your go-to analytics […]

Cruz Street Digital: Refocus and Rebrand

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“Digital Transformation is application of digital capabilities to processes, products, and assets to improve efficiency, enhance customer value, manage risk, and uncover new monetization opportunities.” The Cruz Street team is excited to announce a rebranding change. Cruz Street Media was originally conceived as a company focused on delivering a broad range of solutions in people based […]

Data Science: Cruz Street, Amazon QuickSight, & the MyCDO Platform

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Importance of cloud-based data science & business intelligence for companies looking to understand their customers and data. Cloud Hosted Data Science Will Transform Businesses More Quickly in 2019 One of the foremost benefits of adopting a cloud-based data science & BI solution is that it’s inherent ability to enable a self-service model, allowing the user […]

What is GDPR and How do Businesses Have to Prepare to Face the New Challenge?

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Every word you say, every time you write your name on a bank form, and every time you connect to the internet and open a website, you are creating data. But how much is your data protected? While the practice of storing data has empowered businesses today like never before, it puts a heavy responsibility […]

Data Transformation: Major Challenges for Business

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The process of migration is closely tied with a set of specific adaptions to cope with the new ecosystem. Transformation is a part of any organic migration process and bears many challenges. Today’s data-driven business ecosystems are also not able to overlook the data migration challenges. Data In a Data Pipeline, data ETL (Extracting, Transforming […]

Data Lake Tech for Tomorrow’s Marketer

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Marketers in today’s ever data driven world are trying to find insights into the customers they serve. What channels are my most successful for conversion? What is my customer lifetime value? What unknown operational, behavioral, or social data are predictive of my buyer’s behavior? These are the questions a data lake strategy coupled with a […]

Why You Need a Chief Data Officer On-Demand – Right Now!

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Across the globe businesses, regardless of their size and customer base, are faced with tightening competition, increasingly savvy customers, and—simultaneously—an explosion in the amount of data to manage. C-suite executives find that time is not on their side when it comes to developing strategic solutions to these threats. They also find that overcoming these threats […]

Marketing Science: Predictive Modeling for Today’s Marketer

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INTRODUCTION Imagine if you had a crystal ball which could tell you the likelihood for your customers to buy your products before they ever see an offer? Perhaps it would tell you what message would resonate with a customer before they ever see it? Wouldn’t it be amazing if you could predict your customer’s buying […]

Press Release: CSD Provides On-Demand CDO For Big Data Value Creation

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FOR IMMEDIATE RELEASE New York, NY – April 3, 2018 (Newswire) – Cruz Street Digital has jumped in with the most unique and practical approach for businesses to handle and leverage their big data by offering on-demand CDOs (chief data officers). This is a pioneering service that’s going to benefit businesses of all sizes. Big data is […]