Volunteer New York, a leading non-profit supporting volunteerism, had goals to increase both volunteerism and donations. They had little visibility and comprehensive understanding on how these two populations chose to take action. They wanted to focus on growth and retention but needed a data driven customer profile to help build their strategy. The organization had many disparate data sources where customer data resided with no single customer view, broken lead flow, and lack of insight. The company’s digital marketing team needed a partner who could help with business intelligence and strategy.