DATA WAREHOUSING PRIMER FOR MARKETERS
UNDERSTANDING DATA WAREHOUSING AND ITS IMPORTANCE FOR A BUSINESS Modern businesses rely on data and data strategies for marketing, establishing brand identities, and gaining/maintaining a competitive edge. A crucial concept in data management is data warehousing. Let’s take a look at what this means and what role it can play for a business. Data Warehousing […]
PEOPLE BASED MARKETING
AN ORDERLY WAREHOUSE CREATES VALUABLE DATA ASSETS THE CHALLENGE One of the issues that has faced many SMEs (small & medium sized enterprises) is making sense of a fragmented data strategy where many operational data systems and integration layers exist. Often no fault of their own many organizations have built operational data systems that helped […]
KEY FACTS ABOUT DATA QUALITY AS A MANAGED SERVICE
More than ever before, customers are in the driver’s seat when it comes to products and services. Knowing exactly what your customers want means gathering and managing stacks of data in a way that will provide you with highly accurate predictive analytics. Consider, then, taking a moment to review key facts surrounding data quality as […]
HOW CAN DATA WAREHOUSING HELP YOUR COMPANY?
In the era of big data, businesses are finding novel ways to gain insights from large bodies of data. Data warehousing, which involves the storage of large amounts of data for data science applications, has become an important source of business insights for companies in the 21st century. In 1965, Gordon Moore of computer chip […]
DATA WAREHOUSE BASICS
In this era of big data, data warehouses have become an important source of business insights. What is Data Warehousing, exactly? Data warehousing involves the storage of a large amount of information. Similar to a physical warehouse, which stores physical goods or raw materials, a data warehouse is a repository for data. The purpose of […]
