Trustworthy BI analytics for B2B SaaS
Your revenue strategy is only as good as the data behind it.
For most SaaS growth teams, the numbers that should drive pricing, expansion and retention are split across the product database, the CRM, the billing system and the support tool — so no one has the full picture. Cruz Street unifies that data into one trusted source and builds self-service dashboards on top of it, so your team runs the business on clean context and complete data instead of stitched-together exports.
What you get
- An inventory of the systems your BI-critical data lives in — customer, product, revenue and others
- A data readiness read — which business questions you can answer today and which you can't
- A solution recommendation for one trusted source of truth for your BI analytics
- A build-vs-buy read on your reporting stack
- A prioritized roadmap with effort estimates — the metrics that drive revenue first
- A 60-minute findings walkthrough with your team
How Cruz Street delivers BI analytics for SaaS teams
One trusted view across every system
Your customer data is in the CRM, product usage is in the app database, revenue is in billing — and they never quite agree. We unify them into one governed source, so a question like "how many customers are actually active?" has one answer instead of four.
Self-service dashboards that flex to team needs
The people making pricing and retention calls should not have to wait in line for insights. We build self-service dashboards for customer health, product usage, expansion and more, so RevOps and growth pull their own answers in real time — not next week.
Built end to end, secure from the start
Cruz Street scopes, plans and builds the whole BI portal — the data architecture, the pipeline and the dashboards, back-end and front-end. Row-level security is built in from the start, so the right people see the right numbers and no one sees what they shouldn't.
Business intelligence · Case study
A single source of truth that ended manual, siloed reporting
Challenge
A company was pulling business intelligence data out of separate systems — accounting in one place, operations in another — with no centralized view. Reporting was manual and slow, so leadership couldn't get a clear read on the financial and operational picture.
Solution
Cruz Street built a single source of truth — one real-time, interactive dashboard that unified the accounting and operational data into a single view, with reporting automated so the numbers stayed current on their own.
Results
An end to manual report compiling. Everything now lives in one interactive dashboard, reports are delivered quickly and cleanly, and leadership finally has a clear, current view of the business.