Trustworthy BI analytics for B2B SaaS
Your strategy is only as good as the data behind it.
For most SaaS growth teams, the numbers that should drive pricing, expansion and retention are split across the product database, the CRM, the billing system and the support tool — so no one has the full picture. Cruz Street unifies that data into one trusted source and builds self-service dashboards on top of it, so your team runs the business on clean context and complete data instead of stitched-together exports.
Request AssessmentWhat you get
- An inventory of the systems your BI-critical data lives in — customer, product, revenue and others
- A data readiness read — which business questions you can answer today and which you can't
- A solution recommendation for one trusted source of truth for your BI analytics
- A build-vs-buy read on your reporting stack
- A prioritized roadmap with effort estimates — the metrics that drive revenue first
- A 60-minute findings walkthrough with your team
How Cruz Street delivers BI analytics for SaaS teams
One trusted view across every system
Your customer data is in the CRM, product usage is in the app database, revenue is in billing — and they never quite agree. We unify them into one governed source, so a question like "how many customers are actually active?" has one answer instead of four.
Self-service dashboards that flex to team needs
The people making pricing and retention calls should not have to wait in line for insights. We build self-service dashboards for customer health, product usage, expansion and more, so RevOps and growth pull their own answers in real time — not next week.
Built end to end, secure from the start
Cruz Street scopes, plans and builds the whole BI portal — the data architecture, the pipeline and the dashboards, back-end and front-end. Row-level security is built in from the start, so the right people see the right numbers and no one sees what they shouldn't.
Technology · Case study
An embedded reporting module built into a customer-facing dispatch platform
Challenge
A North American SaaS provider of computer-aided-dispatch software for emergency-services agencies was modernizing its platform and needed a new embedded reporting tool — one that runs inside its web application, works with the platform's own authentication across many agencies and lets end users generate, filter, print and export operational reports.
Solution
Cruz Street built an embedded analytics module using open-source Metabase wrapped in a React micro-frontend and embedded directly in the vendor's platform. Access to the embedded reports is gated by the platform's own JWT login, with agency filters applied within each report, and the module delivers report generation, filtering, PDF export and CSV export across the core report types, themed to match the product.
Results
Cruz Street delivered a working embedded reporting module — interactive dashboards with PDF and CSV export across the platform's core report types, integrated with the product's existing authentication and multi-agency structure — followed by a knowledge-transfer and documentation handover so the vendor's own team could operate and extend it.