Data and analytics for broadcast and cable TV

One source of truth for audience, ad revenue and measurement.

You've got no shortage of data sources across audience, revenue, ratings and more — but how often do those sources agree? Whether you need insights on over-the-air, digital or connected TV (or all three), Cruz Street's data expertise can create a unified view you can trust. Start with a free assessment that maps what you have across every station and system, shows what your data can answer today and lays out the shortest path to a single view — cross-platform and CTV-ready.

What you get

An inventory of your data sources across every station, system and platform — traffic, ad-sales, measurement and more
A data readiness score — what's analytics-ready now and what isn't, across audience, ad revenue and measurement
A written recommendation for one governed source of truth across broadcast, digital and CTV
A prioritized roadmap with effort estimates — a single view of audience and ad revenue first
An AI-readiness read — whether your first-party data foundation can support the tools you're being pitched
A 60-minute findings walkthrough with your team

How Cruz Street Delivers for Broadcast and Cable TV

One trusted view across every station and system

Every acquisition leaves the same metric defined differently across traffic, ad-sales and measurement systems — classic integration debt most groups postpone. We unify it into one governed source, so every station and group report from the same numbers instead of stitching exports together.

See audience and revenue across over-the-air, digital and CTV

Your audience and ad revenue are split across broadcast, digital and connected TV, measured by tools that don't reconcile. We bring cross-platform and CTV measurement into one view, so your revenue and addressable-advertising leads see the whole picture — not one screen at a time.

A first-party data foundation ready for what's next

The first-party data and AI tools other vendors are pitching you only work once a data foundation is actually in place. We build the data pipelines and governance underneath, so you can act on new tools instead of rebuilding for each one. The same accountability standard governs any AI we build into your own systems — see how we work.

Media · Case study

Mapping a global publisher's disparate data systems into one model

Challenge

A global publisher and content leader had too many disparate data sources with no single customer view — a broken lead flow and a lack of insight that were restricting growth and targeting.

Solution

Cruz Street mapped their data systems and points of breakage, then served as solution architect for a unified data model — with third-party data enrichment and quality processing.

Results

The publisher gained product and customer models, a recommended database architecture and a mapping of business priorities to their data — the foundation for growth and better, more targeted lead generation.

Read the full case study →

“Cruz Street is in my top list of companies I'd want heading into any business challenge.”