Business Challenge
AMC Networks needed to accelerate direct-to-consumer growth across its SVOD and AVOD streaming portfolio — acquiring, retaining and monetizing subscribers across multiple services in an increasingly crowded streaming market.
Solution
Our lead business-analyst built a subscriber-growth strategy across the streaming portfolio, focused on data analytics, content performance, CRM and product strategy to accelerate DTC growth. They delivered an optimized content strategy with performance analytics across licensing, release and windowing, and A/B-tested promotions to lift web conversion.
Results
AMC Premiere subscribers doubled in 18 months and streaming subscribers grew fourfold to 9M+ total. A/B-tested promotions lifted web conversion by 82%, and performance-driven content strategy sharpened licensing, release and windowing decisions.