“Cruz Street is in my top list of companies I'd want heading into any business challenge.”
Business Challenge
A global publisher and content leader had too many disparate data sources where customer data resided, with no single customer view, broken lead flow, and a lack of insight. The company's digital marketing team needed a partner who could evaluate business challenges stemming from data management and data technology issues. The existing data challenges were restricting growth and targeting capabilities.
Solution
The publisher hired Cruz Street to map out current data systems, points of breakage, and business opportunities for growth through existing customer data and possible third-party data quality and enrichment. Cruz Street also served as advisor and solution architect for a data model and database solution that would provide Wiley an opportunity to improve insight, lead flow and prioritization, improve database quality, and improve overall marketing efforts.
Results
The company now has data, product models, a recommended database technology, and a mapping of business priorities tied to the data that will enable growth and better, more targeted lead generation.