“Volunteer New York! has gained valuable knowledge about our volunteers and donors thanks to Cruz Street.”
Business Challenge
Volunteer New York, a leading non-profit supporting volunteerism, had goals to increase both volunteerism and donations. They had little visibility into how these two populations chose to take action. They wanted to focus on growth and retention but needed a data-driven customer profile to help build their strategy. The organization had many disparate data sources where customer data resided, with no single customer view, broken lead flow, and a lack of insight. The team needed a partner who could help with business intelligence and strategy.
Solution
Volunteer New York hired Cruz Street to build a growth strategy based on business intelligence. Cruz Street also served as advisor and solution architect for a predictive model and data lake solution that would provide Volunteer New York an opportunity to improve insight, lead flow and prioritization, and improve overall marketing efforts.
Results
The organization now has data, product models, a recommended database technology, and a mapping of business priorities tied to the data that will enable growth and better, more targeted lead generation.