Business Challenge
The Orlando Regional REALTOR® Association (ORRA), a roughly 20,000-member trade association, relied on staff to produce manual, MLS-based market reports. The process was staff-intensive and the resulting PDF files could not be filtered. ORRA wanted a modern, self-service, interactive experience that would set it apart from peer associations.
Solution
Cruz Street replaced the manual process with an automated, self-service embedded-analytics experience. A sync service pulls MLS data into an AWS Datalake that feeds interactive dashboards embedded directly in the member experience — a public weekly market report and a gated monthly report behind the member login, with county and property-type filters — plus a printable, member-branded one-sheet for brokers.
Results
ORRA moved from static, staff-produced reports to self-service, interactive market analytics they can filter and explore on their own. A weekly report was kept open to all website visitors, while the monthly report was made exclusively available through the member portal. Members were also provided the ability to print the current report with their own brokerage logo to hand out at open houses, increasing membership value.