“We have gained valuable insights month after month.”
Business Challenge
GARP, a Standard-Setting Organization, wanted to expand digital access and features. The association also wanted to assess user needs, better understand its audience behavior, e-commerce flows, online discoverability, and track its Net Promoter Score. It was important to develop insights quickly and cost-effectively without requiring heavy IT resources or long lead times.
Solution
Cruz Street worked with the Chief Knowledge Officer and Product Management team to set up monthly KPI reporting. After establishing access to Google Analytics, Google Search Console, and raw e-commerce datasets, Cruz Street ingested that data to DashProphet, its proprietary end-to-end BI solution, for analysis. An initial set of insights and recommendations was delivered, then ongoing monthly reporting was produced to monitor trends and provide guidance to the Product, Marketing, and Sales teams.
Results
The initial report provided key guidance confirming that all existing subscription tiers were producing valuable revenue streams and should be retained. Additional insights helped optimize advertising by highlighting regions of the world that were clicking ads but not buying — worth five figures in saved ad spend alone. Additional reporting led to an SEO strategy that drove 80% gains in organic traffic year-over-year, and product revenue doubled in the year after the engagement.