Cruz Street Digital: Refocus and Rebrand

Cruz Street

"Digital Transformation is application of digital capabilities to processes, products, and assets to improve efficiency, enhance customer value, manage risk, and uncover new monetization opportunities."

Data Warehousing Primer for Marketers

Data Warehousing

Understanding Data Warehousing and Its Importance for a Business

 

Modern businesses rely on data and data strategies for marketing, establishing brand identities, and gaining/maintaining a competitive edge. A crucial concept in data management is data warehousing. Let’s take a look at what this means and what role it can play for a business.

Data Lake tech for tomorrow's marketer

Data Lake

Marketers in today’s ever data driven world are trying to find insights into the customers they serve. What channels are my most successful for conversion? What is my customer lifetime value? What unknown operational, behavioral, or social data are predictive of my buyer’s behavior? These are the questions a data lake strategy coupled with a strong analytics partner or hired analyst can help you answer.