Data Lake tech for tomorrow's marketer

Data Lake

Marketers in today’s ever data driven world are trying to find insights into the customers they serve. What channels are my most successful for conversion? What is my customer lifetime value? What unknown operational, behavioral, or social data are predictive of my buyer’s behavior? These are the questions a data lake strategy coupled with a strong analytics partner or hired analyst can help you answer.

The Top Four Big Data Jobs That Are Highly in Demand Today

Big Data

Companies are fast adopting the data-driven strategies to beat the competition and have the upper hand over their competitors. How well a business handles big data is now the main contributing factor to its success. The CTO of CYBRIC, Mike Kail, says that big data will soon turn into overweight data because of the anticipated boom in technologies like driver-less vehicles, Internet of Things, etc.