Marketing Science: Predictive Modeling for Today's Marketer

Predictive Modeling

 

Introduction

Imagine if you had a crystal ball which could tell you the likelihood for your customers to buy your products before they ever see an offer? Perhaps it would tell you what message would resonate with a customer before they ever see it? Wouldn’t it be amazing if you could predict your customer’s buying behavior and preferences? Perhaps you would make sure you tailor your messaging to speak to as many people with similar interests and preferences as makes sense.

Data Warehousing Primer for Marketers

Data Warehousing

Understanding Data Warehousing and Its Importance for a Business

 

Modern businesses rely on data and data strategies for marketing, establishing brand identities, and gaining/maintaining a competitive edge. A crucial concept in data management is data warehousing. Let’s take a look at what this means and what role it can play for a business.

Data Lake tech for tomorrow's marketer

Data Lake

Marketers in today’s ever data driven world are trying to find insights into the customers they serve. What channels are my most successful for conversion? What is my customer lifetime value? What unknown operational, behavioral, or social data are predictive of my buyer’s behavior? These are the questions a data lake strategy coupled with a strong analytics partner or hired analyst can help you answer.

Press Release: CSD Provides On-Demand CDO as a Service for Big Data Value Creation

Data Value

FOR IMMEDIATE RELEASE

New York, NY – April 3, 2018 (Newswire) – Cruz Street Digital has jumped in with the most unique and practical approach for businesses to handle and leverage their big data by offering on-demand CDOs (chief data officers). This is a pioneering service that’s going to benefit businesses of all sizes.

The Top Four Big Data Jobs That Are Highly in Demand Today

Big Data

Companies are fast adopting the data-driven strategies to beat the competition and have the upper hand over their competitors. How well a business handles big data is now the main contributing factor to its success. The CTO of CYBRIC, Mike Kail, says that big data will soon turn into overweight data because of the anticipated boom in technologies like driver-less vehicles, Internet of Things, etc.