Cruz Street Digital: Refocus and Rebrand

Cruz Street

"Digital Transformation is application of digital capabilities to processes, products, and assets to improve efficiency, enhance customer value, manage risk, and uncover new monetization opportunities."

Marketing Science: Predictive Modeling for Today's Marketer

Predictive Modeling

 

Introduction

Imagine if you had a crystal ball which could tell you the likelihood for your customers to buy your products before they ever see an offer? Perhaps it would tell you what message would resonate with a customer before they ever see it? Wouldn’t it be amazing if you could predict your customer’s buying behavior and preferences? Perhaps you would make sure you tailor your messaging to speak to as many people with similar interests and preferences as makes sense.

Why You Need A Chief Data Officer On-Demand - Right Now!

CDO On-Demand

Across the globe businesses, regardless of their size and customer base, are faced with tightening competition, increasingly savvy customers, and—simultaneously—an explosion in the amount of data to manage.

C-suite executives find that time is not on their side when it comes to developing strategic solutions to these threats. They also find that overcoming these threats requires moving beyond legacy systems that only juggle these balls in the air without significantly advancing the company objectives.