Cruz Street Digital: Refocus and Rebrand

Cruz Street

"Digital Transformation is application of digital capabilities to processes, products, and assets to improve efficiency, enhance customer value, manage risk, and uncover new monetization opportunities."

Data Lake tech for tomorrow's marketer

Data Lake

Marketers in today’s ever data driven world are trying to find insights into the customers they serve. What channels are my most successful for conversion? What is my customer lifetime value? What unknown operational, behavioral, or social data are predictive of my buyer’s behavior? These are the questions a data lake strategy coupled with a strong analytics partner or hired analyst can help you answer.