Case Study: Global Publisher

$1+ billion Annual
Revenue Global
Publisher

Global Publisher

Business Challenge

A global publisher and content leader had too many disparate data sources where customer data resided with no single customer view, broken lead flow, and lack of insight. The company’s digital marketing team needed a partner who could evaluate business challenges due to data management and data technology issues. The current data challenges were restricting growth and targeting capabilities.

Services Provided

Data lake Creation
BI Visualization
AWS QuickSight
Integration
Data Quality Processing
3rd Party Data
Enrichment
Multi data source Integration
Strategic Business Insights
Python & R Integration for
Predictive Model Building
Product Modeling
Customer Modeling
On Demand Analyst Services
On Demand Data Technician
On Demand Solution Architect

“Cruz Street is in my top list of companies I'd want heading into any business challenge.”

Director Digital
Product Marketing

Solution

The publisher hired Cruz Street to map out current data systems, points of breakage and business opportunities for growth through existing customerdata and possible third-party data quality and enrichment. Cruz Street also served as advisor and solution architect for a data model and database solution that would provide Wiley an opportunity to improve insight, lead flow and prioritization, improve database quality, and improve overall marketing efforts.

Results

The company now has data, product models, and recommended database technology, and a mapping of business priorities tied to the data that will enable growth and better, more targeted lead generation.