CSD Core Service || Creative

With many years in the creative space our team knows that companies are many times at the mercy of a creative agency trying to balance what the client likes and wants with what the creative team envisions as the solution. This push and pull too often happens without using enough meaningful analysis to ensure the creative work and call to action generates the necessary ROI. The opportunity that is often missed is segmenting an audience using meaningful historical and test and learn data to uncover opportunities to speak with customers on a meaningful, ROI generating 1:1 level.

Cruz Street Digital will endeavor at every stage to imagine solutions based on creating customer personas of the intended audience you, as our client, are working to accomplish. In fact, you may have a message you want to deliver that will benefit by utilizing targeted creative assets. We can enable this practice by working with you to not only develop personas but to ensure consistent and meaningful creative to tie in with your message, brand, and defined audience.

Suddenly, things like color theory, age, gender, race etc. can now be used to define a pallet that is suited specifically for each channel of you intended audience.

Now imagine that you can apply that to the following services that we can provide.

•    Campaign Emails
•    Social Media Assets
•    Online Ads
•    Website Resources
•    Advertising and Print Layout
•    Branding Campaign Design, Development and Management
•    Web Site Design and Content Management Systems
•    Mobile Site Design and Development
•    Social Media Assets
•    Cross-client E-mail Design
•    Video and Animation Design and Production
•    Marketing Collateral Design and Production
•    Trade Show Display Design, Production and Logistics


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