Thought Leadership

Lead Scoring: A Case Example for Predictive Modeling

Introduction What if you could predict how your customers will respond to your product or service offering...

Business and Consumer Data Enrichment – How to Use and Choose

Across the globe businesses, regardless of their size and customer base, are faced with tightening competition, increasingly...

People Based Marketing

AN ORDERLY WAREHOUSE CREATES VALUABLE DATA ASSETS THE CHALLENGE One of the issues that has faced many...

The Big Move Of Data Strategy To IT Staffing Shortage

IT is at the core of modern business operations. Companies that leverage and grow IT thoughtfully tend...

Data Science: Cruz Street, Amazon QuickSight, & the MyCDO Platform

Importance of cloud-based data science & business intelligence for companies looking to understand their customers and data....

Data is in the Driver’s Seat: Data-Driven Strategy is Now the Future

Is it true that big data is the new agenda for corporations around the world?  Yes, businesses...

What is GDPR and How do Businesses Have to Prepare to Face the New Challenge?

Every word you say, every time you write your name on a bank form, and every time...

A Guide to Integration Platform as a Service: Top 5 Solutions & Key Differences

If your enterprise’s marketing technology has spiraled into a multi-layered array of unique customer data storage systems—some...

Data Transformation: Major Challenges for Business

The process of migration is closely tied with a set of specific adaptions to cope with the...