Thought Leadership

Every word you say, every time you write your name on a bank form, and every time you connect to the internet

If your enterprise’s marketing technology has spiraled into a multi-layered array of unique customer data storage systems—some in house and some in

The process of migration is closely tied with a set of specific adaptions to cope with the new ecosystem. Transformation is a

Data is growing increasingly important for the world, and today’s businesses rely on data to formulate marketing, sales and customer service strategies.

Marketers in today’s ever data driven world are trying to find insights into the customers they serve. What channels are my most

Across the globe businesses, regardless of their size and customer base, are faced with tightening competition, increasingly savvy customers, and—simultaneously—an explosion in

More than ever before, customers are in the driver’s seat when it comes to products and services. Knowing exactly what your customers

INTRODUCTION Imagine if you had a crystal ball which could tell you the likelihood for your customers to buy your products before

In the era of big data, businesses are finding novel ways to gain insights from large bodies of data. Data warehousing, which

FOR IMMEDIATE RELEASE New York, NY – April 3, 2018 (Newswire) – Cruz Street Digital has jumped in with the most unique and practical

In this era of big data, data warehouses have become an important source of business insights. What is Data Warehousing, exactly? Data