Case Study: Global Publisher
Business Challenge
A global publisher and content leader had too many disparate data sources where customer data resided with no single customer view, broken lead flow, and lack of insight. The company’s digital marketing team needed a partner who could evaluate business challenges due to data management and data technology issues. The current data challenges were restricting growth and targeting capabilities.
Services Provided
- Data lake Creation
- BI Visualization
- AWS QuickSight
- Integration
- Data Quality Processing
- 3rd Party Data
- Enrichment
- Multi data source Integration
- Strategic Business Insights
- Python & R Integration for
Predictive Model Building - Product Modeling
- Customer Modeling
- On Demand Analyst Services
- On Demand Data Technician
- On Demand Solution Architect
“Cruz Street is in my top list of companies I'd want heading into any business challenge.”
Director Digital
Product Marketing
Solution
The publisher hired Cruz Street to map out current
data systems, points of breakage and business
opportunities for growth through existing customerdata
and possible third-party data quality and enrichment.
Cruz Street also served as advisor and solution
architect for a data model and database solution that
would provide Wiley an opportunity to improve insight,
lead flow and prioritization, improve database quality,
and improve overall marketing efforts.
Results
The company now has data, product models, and
recommended database technology, and a mapping of
business priorities tied to the data that will enable
growth and better, more targeted lead generation.
