Association Datalake & Migration
Dedicated to partnering with health plans to innovate high-cost medication solutions
Services Provided
E-commerce Analysis
Google Analytics
Google Search Console
Google Tag Manager
Google Optimize
Hotjar NPS Analysis
Subscription Renewal and Churn Analysis
BI Visualization
Strategic Business Insights
Monthly KPI Reporting
Customer Modeling
On Demand Analyst Services
“We have gained valuable insights month after month.”
Chief Knowledge Officer
Business Challenge
GARP, an SDO (Standard-Setting Organization) with a critical mission to ensure safety of the built environment, wanted to expand digital access and features of its safety codes and standards met. The Association also wanted to assess user needs, better understand it’s audience behavior, e-commerce flows, online discoverability and track its net promotor score. It was important to develop insights quickly and cost-effectively without requiring heavy IT resources or long lead times.
Solution
Cruz Street worked with the Chief Knowledge Officer and Product Management team to set up monthly KPI reporting. After establishing access to Google Analytics, Google Search Console and raw e-commerce datasets, Cruz Street ingested that data to DashProphet, it’s proprietary end-to-end BI solution for analysis. An initial set of insights and recommendations were delivered and then ongoing monthly reporting was produced to monitor trends and provide guidance to the Product, Marketing and Sales teams.
Results
The initial report provided key guidance confirming that all existing subscription tiers were producing valuable revenue streams and should be retained. Additional insights helped optimize advertising by highlighting regions of the world that were clicking ads but not buying. This alone was worth five-figures in saved ad spend. Additional reporting help lead to an SEO strategy that led to 80% gains in organic traffic year-over-year. Product revenue double in the year after the engagement.
