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Category: Data Strategy

May 22, 2020July 5, 2022Data Strategy

LEAD SCORING: A CASE EXAMPLE FOR PREDICTIVE MODELING

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Introduction What if you could predict how your customers will respond to your product or service offering with a quantifiably greater level […]

May 22, 2020July 5, 2022Data Strategy

BUSINESS AND CONSUMER DATA ENRICHMENT – HOW TO USE AND CHOOSE

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Across the globe businesses, regardless of their size and customer base, are faced with tightening competition, increasingly savvy customers, and—simultaneously—an explosion in […]

May 22, 2020July 5, 2022Data Strategy

DATA IS IN THE DRIVER’S SEAT – DATA-DRIVEN STRATEGY IS NOW THE FUTURE

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Is it true that big data is the new agenda for corporations around the world?  Yes, businesses around the world are scrambling […]

May 22, 2020July 5, 2022Data Strategy

A GUIDE TO INTEGRATION PLATFORM AS A SERVICE: TOP 5 & KEY DIFFERENCES

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If your enterprise’s marketing technology has spiraled into a multi-layered array of unique customer data storage systems—some in house and some in […]

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