Data Strategy — Insights

Top 5 ERP Trends for Mid-Market Businesses in 2025

Enterprise resource planning systems are shifting from passive record-keepers to active decision enablers that integrate with existing technology stacks rather than replacing them.

The Ability of a Chief Data Officer to Unlock the Power of Your Data

Chief Data Officers have become essential strategic assets for organizations navigating data explosion, regulatory compliance, and the need to transform siloed systems into data-driven enterprises.

Data is in the Driver's Seat: Data-Driven Strategy is Now the Future

Organizations worldwide are investing heavily in big data, yet only a small percentage actually derive measurable value from their data initiatives.

Lead Scoring: A Case Example for Predictive Modeling

Companies can build powerful predictive modeling capabilities using first and third-party data to better reach customers with messages that convert.

Marketing Science: Predictive Modeling for Today's Marketer

Predictive modeling leverages historical and real-time customer data to forecast buying behavior, enabling marketers to deliver personalized messaging and optimize acquisition and retention.

People Based Marketing

Organizations with fragmented data systems can unlock growth by building data warehouses and implementing identity resolution strategies to enable targeted, efficient marketing.

The Top Four Big Data Jobs That Are Highly in Demand Today

Companies adopting data-driven strategies are creating urgent demand for specialized big data professionals across four key roles.

What is GDPR and How do Businesses Have to Prepare to Face the New Change?

The European Union's General Data Protection Regulation requires businesses to obtain user permission before collecting data and disclose usage intentions, with non-compliance resulting in substantial fines.

Why You Need a Chief Data Officer On-Demand — Right Now!

A Chief Data Officer manages enterprise-wide data strategy to help businesses compete effectively and derive value from their data assets.

Press Release: CSD Provides On-Demand CDO For Big Data Value Creation

Cruz Street introduces an on-demand Chief Data Officer service to help businesses of all sizes manage and leverage big data for competitive advantage.

The Big Move Of Data Strategy To IT Staffing Shortage

Organizations worldwide struggle to find the IT talent needed to manage big data, creating fierce competition for specialized professionals in an increasingly technology-driven economy.