Category: Data Strategy

Introduction What if you could predict how your customers will respond to your product or service offering with a quantifiably greater level […]

Across the globe businesses, regardless of their size and customer base, are faced with tightening competition, increasingly savvy customers, and—simultaneously—an explosion in […]

Is it true that big data is the new agenda for corporations around the world?  Yes, businesses around the world are scrambling […]

If your enterprise’s marketing technology has spiraled into a multi-layered array of unique customer data storage systems—some in house and some in […]